Barry Schwartz the economic Psychologist found that having the freedom to choose between a variety of choices in the modern world was actually causing people to be less happy with their decisions.
Consequently, instead of increasing decision satisfaction, having too many options made people less likely
to be satisfied that they had made the best decision. In the face of too many options,
you may be paralyzed making you feel worse.
He used the words " MAXIMIZER" and "SATISFICER" to explain these.
https://www.ted.com/talks/barry_schwartz_the_paradox_of_choice?language=en
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